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About Us

Dover CastleThe White Cliffs Country Tourism Alliance was created as an independent trade organisation in response to local authority policy for tourism in the Dover, Deal and Sandwich area.

WCCTA is a membership organisation and currently has just under 30 members from both voluntary and commercial sectors with the aim of encouraging and developing tourism to the district.

WCCTA’s aim, with the support of official bodies and member organisations, is to encourage the development of local tourism by:

  • creating marketing initiatives to increase numbers of UK and Continental visitors
  • promoting the virtues of off-peak tourism
  • raising local awareness of good practice within the tourism industry

The Alliance membership is strongly representative of local tourism, and draws together a wide range of local firms and interested groups. Recognised as a valuable forum for local tourism interests, its views are correspondingly influential on matters concerning the industry. The WCCTA has given opinion on a variety of issues to M.P.s and Government Ministries; Regional Tourist Boards; D.H.B., County and District councils, etc. Subjects include:

  • standards and grading
  • opening hours of Visitor Information Centres
  • signposting for tourists
  • helping awareness in all tourism related issues

As well as providing a powerful united voice on tourism, WCCTA members benefit from access to each other. This networking between tourism professionals within the WCCTA membership has given rise to many successful joint commercial initiatives.

We welcome new membership applications from local companies, organisations and individuals connected with tourism and forms can be obtained from wcctasecretary@dover.gov.uk or download a copy of the membership application form.